When LiquidFuel first hit the U.S. market, it positioned itself as a stimulant-enhanced performance drink—designed for active adults seeking energy, focus, and results. But as any seasoned founder knows, the real power isn’t in what you think your product is—it’s in how the market responds.
Written By:
Sequoia Blodgett
CPG
That’s why the LiquidFuel team launched a live campaign through Lexore to gather direct input from real people. Instead of guessing, they asked: Who is this product really for?
The Campaign: Let the People Choose
Through Lexore’s platform, LiquidFuel created a branded voting page that asked consumers to pick the most relevant audience for their next product drop. The options included:
Health-Conscious Adults
People with Chronic Conditions
Parents of Youth Athletes & Institutions
After just a few days of voting and feedback, the results were clear:
66.67% of users chose Parents of Youth Athletes & Institutions—a segment that includes schools, sports leagues, and team-focused families.
What LiquidFuel Learned
1. The Real Audience Is Clear
Parents of young athletes are hungry for clean, effective hydration. Whether it’s for game day, daily training, or tournament weekends, they’re looking for something that works—and LiquidFuel delivered.
2. The Product Hits the Mark
Customers shared glowing feedback:
“I never feel a crash or lack of energy.”
“Hydrates right and tastes good—it’s hard keeping it in stock.”
“Great option for hydration at my desk or during the day.”
This validated LiquidFuel’s formula as a high-performing, family-friendly hydration solution—not just a stimulant drink for fitness buffs.
3. Time for a Brand Refresh
One piece of honest feedback hit home: the current branding and packaging weren’t resonating—especially with female consumers. The packaging felt bulky, and the brand tone didn’t speak to the wellness-first mindset of parents and school communities. This gave the team a clear next step: reimagine the brand to match the audience it’s serving.
4. Organic Growth Is Already Happening
Users mentioned that they shared it with teammates, coaches, and even colleagues. Some even struggled to keep it on shelves. That’s a strong signal for future growth—without needing huge ad budgets.
The Takeaway
By trusting the data—and the voice of their community—LiquidFuel didn’t just validate their product. They discovered their niche, refined their message, and uncovered real demand from a high-potential audience.
Lexore didn’t just give them feedback. It gave them direction.
Now, instead of building for everyone, LiquidFuel is building for someone.
And that’s how you win.
