In the fast-paced world of consumer products, most brands launch and move on. But Poppi did something different—and it might just be the blueprint for every modern brand trying to build something that actually lasts.
Written By:
Sequoia Blodgett
Direct-to-Consumer
A few years ago, Poppi’s Root Beer flavor hit shelves. And let’s just say... people did not hold back. Reviews compared the flavor to everything from “A1 sauce and coins” to a “Madagascar hissing cockroach.” Brutal. But here’s what Poppi didn’t do: ignore the feedback.
They listened. And then they relaunched.
Now, the new version comes with a revamped formula, reimagined packaging, and a full content campaign owning their past misstep. The message? “We heard you. We fixed it. Taste it now.”
And people are responding.
Why This Matters
Poppi didn’t wait for a viral moment to listen to customers. They made customer feedback the center of their strategy. In doing so, they proved that evolving with your audience isn’t a weakness—it’s the very thing that builds loyalty.
The Lexore Spark Parallel
At Lexore Spark, this is the exact mindset we’re building for brands. We believe you shouldn’t have to guess whether your product is hitting or missing. Whether you're about to launch or already on shelves, feedback should be a loop—not a one-time event.
We help DTC brands:
Test ideas with branded voting campaigns
Use AI to visualize new SKUs before they’re produced
Collect actionable insights from real potential customers
So, instead of hoping something works, you know it will.
Poppi’s Root Beer 2.0 wasn’t a lucky hit. It was data, listening, and execution.
And if more brands built with that level of care, more products would land on shelves with customers already waiting.
The future belongs to the brands that build with—not just for—their audience.
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Inspired? Want to test your next flavor, packaging, or concept before spending a dime on production?
Start your first drop with Lexore Spark.
original article: https://parade.com/food/soda-company-announces-formulation-change
