We Created an Apple Commercial with Mufasa (Aaron Pierre) Using AI—Here’s How!
AI is changing the game for video production. What once required massive budgets, extensive crews, and weeks of post-production can now be done in a fraction of the time—without compromising quality. At Lexore Spark, we put our AI-powered video production platform to the test by creating a high-end Apple-style commercial featuring Aaron Pierre, the voice of Mufasa in The Lion King.
Here’s how we did it—and what it means for the future of content creation.
Written By:
Sequoia Blodgett
Technology
Step 1: Setting the Vision
When creating a brand-driven commercial, authenticity is everything. Apple’s marketing is known for its sleek visuals, emotional storytelling, and cutting-edge aesthetic. To ensure our ad fit the brand’s DNA, we started with a clear prompt:
"Create a cinematic Apple commercial featuring Mufasa (Aaron Pierre) as a mentor guiding young innovators through a digital landscape."
With this, our AI-powered platform generated a fully structured creative concept—complete with a shot list, mood board, and story arc that aligned seamlessly with Apple’s brand identity.
Step 2: Building the Character
To ensure realism, we needed an AI-generated version of Aaron Pierre that accurately reflected his likeness, essence, and expressions. Our process included:
✔ Uploading 13-20 high-quality images of Aaron Pierre to train the AI model.
✔ Refining the AI’s output to ensure photo-realism and consistency across shots.
✔ Testing different lighting and cinematic treatments to match Apple’s signature look.
This wasn’t about creating a generic digital double—it was about crafting a character that felt as real as the story we were telling.
Step 3: Creating the Visual Blueprint
Every great commercial starts with a clear visual direction. Using Lexore Spark’s workflow, we generated:
🔹 A Shot List – Every scene, angle, and transition mapped out in detail.
🔹 A Mood Board – Apple-inspired color palettes, lighting references, and composition styles.
🔹 AI-Generated Storyboards – A full preview of how each shot would look before production began.
This step removed guesswork from the creative process, ensuring that every frame felt intentional and brand-aligned.
Step 4: Writing the Script and Voiceover
Apple’s messaging is concise, powerful, and forward-thinking—so the script had to reflect that.
Using Lexore Spark’s AI script generator, we crafted a compelling narrative, integrating Apple’s "Think Different" ethos while keeping the tone sleek and aspirational.
Once the script was locked, we used AI-generated voiceovers to find the perfect narrator, selecting a voice that matched Apple’s polished, visionary sound.
Step 5: Editing and Bringing It to Life
With the footage and voiceover in place, we moved to post-production. While Lexore Spark offers a built-in AI-powered video editor, I chose to fine-tune the final cut in Premiere Pro for added control.
We refined pacing, color-graded for cinematic depth, and added a carefully curated soundtrack—because in an Apple commercial, sound is as important as visuals.
The Takeaway: AI is the Future of High-Quality Content
What once took weeks and massive budgets was completed in a fraction of the time. Lexore Spark is proving that AI-powered video production isn’t just the future—it’s already here.
For brands, agencies, and creators, this changes everything. High-end video production is no longer a luxury—it’s accessible, scalable, and lightning-fast.
And this is just the beginning.